Splashes Swim School — Multi-Location Production Frontend

Overview

Built the production frontend for Splashes Swim School, a multi-location swim school chain with 21+ locations. The site serves as the primary digital presence for program discovery, location finding, account creation, and customer support — making it the front door for thousands of families seeking swim lessons.

The Challenge

A multi-location swim school website must serve a single brand while clearly differentiating 21+ distinct locations, each with their own schedule, programs, and contact details. The site needed to guide parents through a discovery flow efficiently — from "what programs are available for my child's age?" to booking at their nearest location — without overwhelming them with information.

Technical Approach

• Multi-location program discovery interface with age-group and skill-level filtering
• Interactive location finder: find nearest swim school locations by geography
• Program detail pages with clear age ranges, schedule structure, and instructor information
• Account registration and login flow for enrolled families
• Contact workflows with location-specific routing to the right staff
• Mobile-responsive design prioritizing the parent-on-the-go use case
• SEO-optimized structure for local search visibility per location

Key Outcomes